Today, millions of brands are using WhatsApp Business to build personal connections with consumers at scale. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer.Ĭoupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences.
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